Want To Sit On A Soybean?
At a time when the Big Three are struggling, Ford is hoping to give its lineup an eco-boost with its new soybean car seats. The seats were designed by a “mom-squad” of bioengineers who wanted to replace the 30 pounds of petroleum-based foam in a car’s seat backs, seat cushions, armrests, instrument panels and headliners.
Ford’s new soy seats are composed of natural hemp and soybean fibers, and degrade within 90-120 days in a compost pile. They are also 20-30% lighter than their traditional plastic counterparts, giving fuel economy a boost as well. The car manufacturer first used soy foam seats on the 2008 Ford Mustang, and has since placed the seats in the Ford Expedition, F-150, Escape and Focus, as well as Mercury Mariner, Lincoln Navigator and Mazda Tribute. By the end of the 2009 model year, Ford plans to have soy seats in about one million vehicles.
According to Ford‘s website site:
“With soy foam in seats on one million vehicles planned, Ford expects to decrease its use of petroleum oil by one million pounds and reduce its carbon dioxide emissions by five million pounds annually.”
What do you think of Ford’s latest effort to go green?
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I think that’s awesome! It’s about time! So glad to see they’ve finally jumped on the eco-friendly bandwagon!
Ford’s been doing a much better job, I think, compared to the other US auto makers, when it comes to incorporating environmental considerations. I know a bunch of folks who drive the hybrid Escape and really love it. My neighbor has loved her super-high-mpg Ford Focus for years. It’s great to see a US automaker leading the conversation about not only mpg/gas-consumption/greenhouse gas, but also materials used in auto production. Thanks for sharing!
It is about time they took a clue from their founder Henry Ford. Back in the 1920′s, Ford used soybeans in gearshift knobs and horn buttons. This process of creating industrial products from agricultural raw materials is called Chemurgy. Coined by the chemist William J. Hale, chemurgy in the 1930′s during the Great Depression, many farmers and others were advocating the link between farm and industry.
Check out this story: http://tinyurl.com/5xlehw
Does anyone have the feeling that our communication, here and now, appears to be convoluted and confused because many too many of us do not yet recognize that the family of humanity literally lives within a modern version of an ancient edifice, the Tower of Babel? The new leviathan-like, distinctly human construction is not made of stone, but instead built out as a “house of cards”. This colossal, artificially designed structure is noticeably pyramidal in shape, organized as a patently unsustainable pyramid scheme, and named the global political economy.
For the people who are the primary beneficiaries of such a scheme, the global economy is effectively an object of idolatry. Nothing else really matters. These people are the self-proclaimed Masters of the Universe among us. They could not care less about the natural world, life as we know it for the children and future generations, the integrity of Earth. You can readily recognize the idolaters as the leading, self-righteous elders of my “Not So GREAT GREED GRAB Generation”. Endlessly consuming and hoarding resources as well as power-mongering are regarded as religious rituals.
Any thoughts?
Steven Earl Salmony
AWAREness Campaign on The Human Population,
established 2001
http://sustainabilityscience.org/content.html?contentid=1176
Keep going, “greens”. Very best wishes to all “greens” for 2009.
Thanks for all you are doing to protect the environs from wanton, irreversible degradation and global biodiversity from massive extirpation; to preserve Earth’s resources from relentless dissipation and the future of our children from reckless endangerment; to save “the pale blue dot” from the ravages of unbridled global overproduction, overconsumption and overpopulation activities of the human species in these early years of Century XXI.
Yet another use for soy beans! Don’t forget to eat your Edamame!
Wow! Thanks for sharing this story. I was really irked by having to bail out the big 3, so I am really glad to hear that at least Ford is making an effort to try to come up with some positive and earth friendly ideas for vehicles. Way to go!
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