Annie Leonard and The Story of Stuff
Got 20 minutes? O.K., O.K., stop laughing…I’m actually serious.
I know it’s rare, but the next time you find yourself with a few extra minutes, check out this video called, The Story of Stuff. The video’s host, Annie Leonard, does a fantastic job of taking you through the chain of events that occur over [...]
To Spend or Not To Spend
“The competition for kids’ mind share is intense…
Everything from Disney Princess to That’s So Raven
to Pirates of the Caribbean we position as a lifestyle brand,
and we are able to drive that lifestyle message through product.”
— Jim Fielding, executive vice president of global retail, sales, and marketing,
Disney Consumer [...]
