Toilet Talk: Green Parenting for the Potty?
Are you flushing money (and the environment) down the toilet? In the typical American household, 35 to 45% of all of the drinkable (or potable) water is used to flush the toilet. Older model toilets are the worst offenders, using 7-10 gallons of water with each flush. Newer models are slightly more conservative, using between [...]
To Spend or Not To Spend
“The competition for kids’ mind share is intense… Everything from Disney Princess to That’s So Raven to Pirates of the Caribbean we position as a lifestyle brand, and we are able to drive that lifestyle message through product.” — Jim Fielding, executive vice president of global retail, sales, and marketing, Disney Consumer Products* With Thanksgiving [...]






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